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The History Of Marketing Science
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Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
Shopper Marketing
books.google.com › books
Shopper Marketing will help managers think systematically about shopper marketing challenges and opportunities.
Mathematical Models And Methods In Marketing: Irwin Series In ...
books.google.com › books
Contributing Authors Include Robert S. Weinberg, Paul Stillson, E. Leonard Arnoff, And Many Others.